Complete these activities each day in order to achieve maximum reach on social media.

(If you’re really hurting for clients, then do more than what is recommended here.)
The work you put in on social media is directly related to the amount and quality of the clients you get.

1.   Posting on Your Own Timeline

⃞    Post every day of the week. Post content each day, rotating the type and format (text, video, and more). Limit “selling” or “offers” to 2-3 times per week.  I have multiple businesses, so my posts/feed looks like this: personal, biz one, quote, kids, biz two, personal, personal, biz three….repeat.

⃞    Respond to comments. Respond to each person that comments on your posts. EVERY SINGLE ONE. You wouldn’t ignore someone if they told you they liked your sweater, right??? Well, don’t ignore someone taking the time to respond to your post. J

2.   Commenting

⃞    Engage with posts on your own timeline as well as on posts that are inside of groups where your ideal clients hang out.

⃞    Like and comment on at least 10 posts each day. Get in there and interact. 

⃞    Be helpful above all else. Bring value to the readers in your comments. Demonstrate your authority and knowledge. However, adding some humor and personality to your comments will go a long way toward being authentic and getting the attention of others. (Have you seen my REELS lately.....)

3.   Direct Messaging

⃞    Message at least 10 new people each day. These can be people that have commented on your post, those whose post you commented on, or even a friend of a friend you found on a post you liked. BE GENUINE!! 

⃞    Compliment and then ask a question. A very simple and easy to use format to keep the conversation flowing is to give a compliment and then ask a question. Spice it up with other conversational pieces too but complimenting them and asking questions is a very successful model.

Example: “Hi Cathy!! I love, love, love the shoes you posted about yesterday, great taste!! How are you liking the new products you got from me last week? I haven’t had a chance to check in yet.” (Something like that…)

⃞    Keep up with prior conversations. Ensure that the conversations don’t just die out. It’ll take some work, but staying active in your conversations is where the money is. The money is in the follow-up.

⃞    Ask about a call/zoom. This one can be tricky because you do not want to come off as overly “salesy.” The key is to actually care about the success of the prospect and not about how much money they can give to you. Sometimes, if they are interested in my business or products, I ask for a Zoom Chat or FB Live call, I’m so much better face to face!!

That's it for now....let me know in the comments below if any of these tips are working for you. 

Elaine Zelker